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Art & graphic questions

What is “Vector” art?
“Vector” refers to art and copy that is ready to be transferred to film without any retouching. Retouching includes art that has to be redrawn or reworked on the computer or by an artist.

How do I obtain Vector art?
If you have had anything printed before, such as business cards, letterhead, etc., you can ask your printer for their files. The person who designed your logo would also have this file. If you have an art department, they would have these files.

What files will not work?
Raster files. These include JPG, GIF, PNG, these file formats are generally low resolution, only suitable for viewing on-screen and not for printing. See image below.

Following are the files we accept:

.AI (Adobe Illustrator) This is usually* considered good art. All fonts must be converted to curves or outlines. Please save in PC format.

.EPS (Encapsulated Post Script) This is usually* considered good art. An .eps is a universal vector art format.

.SVG (Scalable Vector Graphics) is an XML-based vector image format for defining two-dimensional graphics, having support for interactivity and animation.